If your message feels stalled—like you’re spinning your wheels—it’s time to reassess. A message that isn’t resonating often signals a disconnect between what you’re saying and who you’re trying to reach. To get back on track, consider these approaches: 

Identify Your Audience

The first step is understanding exactly who you’re trying to reach. Ask yourself:

  • Who are they? Consider age, gender, occupation, and income level.
  • Where are they? Identify cities, neighborhoods, or regions.
  • How do they consume information? Social media, podcasts, news outlets, or community events.
  • What are their interests? Sports, culture, family, activism, or technology.
  • What motivates them? Security, fairness, growth, or tradition.

After identifying your audience, crafting a message that speaks with them instead of at them becomes much easier. Your message should resonate personally, increasing the chances it will be understood, appreciated, and embraced.

Find and Leverage Allies

Your message gains strength when credible, trusted voices deliver it. Allies and advocates amplify your reach and help build momentum. To identify and engage the right partners:

  • Start with natural advocates—people or groups already aligned with your cause.
  • Evaluate their credibility within your target audience. Authenticity matters more than a big name.
  • Understand their influence—whether through social media, community networks, or connections with key decision-makers.
  • Diversify your allies to reflect the variety of your audience, ensuring your message resonates across demographics.
  • Stay on message by equipping allies with fact sheets, talking points, and training if needed.
  • Provide tools for success, like social media kits, data points, or graphics.
  • Build long-term relationships. Genuine connections with your allies ensure lasting support for your cause.

Part 2: Coming Feb 14, 2025