Tailor Your Message

A one-size-fits-all approach won’t succeed in today’s crowded information landscape. Something I learned from Frank Luntz is that it’s not what you say; it is what they hear. Personalize your message: 

  • Segment your audience. Create profiles based on shared demographics, values, and communication preferences. For instance:
      • Young professionals use social media for news.
      • Suburban parents focused on safety and cost.
      • Industry stakeholders seeking data-driven arguments.
  • Speak their language. Match your tone and style to audience expectations, whether formal, policy-driven, conversational, or relatable.
  • Focus on their concerns. Highlight what matters most to them—innovation, financial security, or community well-being.
  • Use the right platforms. Meet your audience where they are, whether Instagram, newsletters, or town halls.
  • Make it personal. Share stories and examples that resonate with their experiences.
  • Balance data and emotion. Use facts and anecdotes strategically to engage both the head and the heart.
  • Test and refine. Experiment with different approaches, measure results and adjust based on feedback.

Empower Advocates

When your message connects, your audience can become your biggest champions. Make it easy for them to spread the word by providing:

  • Shareable graphics and posts.
  • Clear calls to action.
  • Simple but impactful tools to amplify your cause.

A stalled message isn’t a failure—it’s an opportunity to recalibrate.

Audiences change, and so should your approach. By reassessing your strategy, tailoring your communication, and building strong coalition partnerships, you can break through the noise, gain momentum, and make your message stick.