A Los Angeles Lesson in Crisis Communications 

Effective crisis communication is the backbone of strong leadership, particularly in Public Affairs and Public Relations. When disaster strikes, it is our responsibility as communications professionals to ensure that leaders maintain their focus on problem-solving rather than succumbing to the trap of blame-shifting and worsening an already critical situation. The public does not expect perfection; however, they do expect transparency, accountability, and decisive action.

The events surrounding Los Angeles Mayor Karen Bass exemplify what not to do in a crisis. With large parts of the city engulfed in wildfires, lives lost, and residents fleeing for safety, the lack of visible leadership has raised serious concerns. Mayor Bass, who traveled to Ghana during these devastating wildfires in her city, has tried to shift responsibility by claiming she was unaware of the severity of the situation. However, evidence—including social media warnings issued by her office—contradicts these claims.

Core Responsibilities of a Leader in Crisis

When someone decides to run for office, they are not committing only to ribbon-cutting ceremonies and high-profile events. Leadership requires being present and proactive, especially during times of crisis. True leaders admit their mistakes, take responsibility, and seek solutions rather than look for scapegoats.

In contrast, Mayor Bass’s response to the wildfire crisis illustrated significant leadership and crisis communication failure. Rather than demonstrating accountability and taking swift corrective action, she redirected blame toward fire officials, emergency services, and other administration members. This approach has eroded public trust and prolonged the crisis by creating unnecessary distractions.

 

Crisis Communications Principles

Public Relations and Public Affairs professionals are vital in guiding leaders through challenging times. The essential principles of effective crisis management include:

  • Immediate Acknowledgment—Leaders must quickly recognize the crisis and deliver a clear, honest, and reassuring initial response.
  • Consistent and Transparent Communication—The public deserves consistent updates that communicate honesty, urgency, and solutions. Evasion and confusion only intensify skepticism and public distrust.
  • Taking Ownership—Leadership means accepting responsibility rather than shifting blame. A leader who acknowledges mistakes and is committed to corrective action earns respect and credibility.
  • Decisive Action—Words must be followed by concrete action. A crisis demands rapid decision-making and visible progress to assure the public that their safety and well-being are the highest priorities.
  • Surrounding Yourself with Professionals—Leaders require skilled communicators and crisis managers who understand the landscape and can effectively navigate political and media crises.

The lesson from Mayor Bass’s missteps is clear: a crisis is not the time for evasion or political maneuvering. The public wants assurance that their leaders are in control and making decisions in the people’s best interest—not for personal optics.

If Mayor Bass had focused on crisis management instead of taking an overseas trip, shown strong leadership, and fully accepted her decisions, the current narrative might look different. Unfortunately, the blame-shifting has only deepened the credibility gap between her administration and the public, prolonging this leadership crisis into several more media cycles. 

Mayor Bass’s crisis is an important reminder to public officials and those considering leadership roles: be present, communicate effectively, and take responsibility. If you’re not ready to lead during times of struggle, sorrow, and catastrophe, you shouldn’t be leading.

Ultimately, the true measure of leadership is not how one navigates success but how one responds to adversity. In times of crisis, there is no room for excuses—only action.

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