How Public Affairs Professionals Can Connect Policy and People in Times of Economic Uncertainty
An alarming trend is sweeping across America: people are increasingly [...]
From Sunshine to Struggle, California’s Economic Uncertainty
Recent focus groups in California have revealed a common thread [...]
Be Prepared to be Flexible
A communications program – almost by definition – requires a [...]
Understanding Basic Terms in Your Communications Plan
Do you know the difference between an objective and a [...]
Contributing Factors to the Success or Failure of a Communication Program
In the complex world of public relations, success hinges on [...]
Contracting with a PR Firm
A contractual relationship between an organization and a PR firm [...]
Setting Realistic Expectations for Your PR Firm: Balancing Aspirations and Reality
In an age of instantaneous communication, where companies are constantly [...]
The Kick-Off Meeting: Setting the Stage for Success
Your PR firm will only be as effective as you [...]
How to Manage Your PR Firm
A worthwhile relationship with a PR firm involves establishing a [...]
5 Big Myths About PR
For an industry dedicated to communication, PR has not done [...]