Contributing Factors to the Success or Failure of a Communication Program
In the complex world of public relations, success hinges on [...]
Contracting with a PR Firm
A contractual relationship between an organization and a PR firm [...]
Setting Realistic Expectations for Your PR Firm: Balancing Aspirations and Reality
In an age of instantaneous communication, where companies are constantly [...]
The Kick-Off Meeting: Setting the Stage for Success
Your PR firm will only be as effective as you [...]
How to Manage Your PR Firm
A worthwhile relationship with a PR firm involves establishing a [...]
The Many Dimensions of PR and Communications
A big part of selecting a PR firm is understanding [...]
Understanding the Different Ways PR Firms Bill
Engaging a PR firm involves navigating various billing arrangements that [...]
Selecting the Right PR Discipline
Selecting a PR firm with the requisite expertise is pivotal [...]
Tips for Moving Up from an Entry-Level PR Job
Starting out on the bottom rung of a professional ladder [...]
Crafting A Basic Comms Plan
Creating a well-structured communications plan is not a big secret. [...]