A big part of selecting a PR firm is understanding the wide range of services and the many highly specific areas of expertise. Having a better perspective on how multidimensional PR firms can be will also help you realize how much you might benefit from retaining a firm. Below is a detailed list illustrating the sophistication and depth of this critical profession: 

Strategic Communication Planning

  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Audience segmentation
  • Messaging strategy

Media Relations

  • Press release drafting and distribution
  • Media training
  • Press conference organization

Digital and Social Media Management

  • Content creation and curation
  • Social media strategy and analysis
  • Influencer collaborations

Crisis Communications (Planning / Management)

  • Crisis preparedness
  • Crisis communication strategy and response
  • Reputation rehabilitation

Issues & Reputation Management

  • Issues identification and tracking
  • Strategic counseling on issue management
  • Issues campaign development

Creative Services

  • Graphic design and visual communications
  • Web design and development
  • Photography and videography

Public Affairs and Government Relations

  • Policy and legislative communication
  • Stakeholder engagement and management
  • Regulatory advocacy

Community Relations

  • Community outreach and engagement
  • Corporate social responsibility initiatives
  • Partnership building

Event Management

  • Event planning and execution
  • Virtual event management
  • Post-event analysis and reporting

Content Development

  • Copywriting for various formats (web, brochures, ads)
  • Video production and editing
  • Podcast development

Research and Analytics

  • Media monitoring and analysis
  • Sentiment analysis
  • Competitive analysis

Brand Management and Marketing

  • Brand strategy development
  • Product launches and promotions
  • Influencer marketing

Internal Communications

  • Employee engagement and communication
  • Newsletters and intranet content
  • Leadership communication support

Training and Development

  • Communications training and workshops
  • Speaker training
  • Diversity and inclusion communications training

Investor Relations

  • Financial communications
  • Annual report development
  • Shareholder communications

SEO and SEM

  • Search engine optimization strategy
  • Pay-per-click advertising
  • Content optimization