Facts Alone Won’t Win, Focus on Emotion and Storytelling
PART 1 OF 3: Emotion In the world of communication, [...]
Measuring the Success of PR Campaigns: Concrete and Anecdotal Approaches
The agency and the client must establish clear, measurable criteria [...]
The Basics of Creating & Executing a Crisis Communications Plan
Okay. You realize you need to implement a crisis plan. [...]
Understanding the Lifecycle of a Crisis
By definition, a crisis can be chaotic and overwhelming. Yet [...]
No One is Safe: The Need for Crisis Planning & Management
All it takes for a crisis is one disgruntled person [...]
You Need to Sit Down with Reporters
You Need to Sit Down with Reporters Part 3 of [...]
Take Control of Your Narrative and Push Your Message Forward
Part 2 of 3 In the first part of this [...]
Using The Power of Repetition to Shape Public Opinion
During election season, it’s impossible to ignore the constant barrage [...]
The Power of Honesty
By Hector Barajas A friend and colleague of mine just [...]
Manage the Interview With Essential Bridging Phrases
Part 2 of 2 Bridging phrases are invaluable tools for [...]